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Happy Holidays from Re-TRAC Connect! [Video]

It’s that time of the year again! Are you looking for a new way to create behaviour change this winter season?

Check out Re-TRAC’s new technique.

The Snowball Effect 2015 from Re-TRAC Connect on Vimeo.

Behind the scenes

We had a ton of fun making our holiday video this year. Just like developing Re-TRAC Connect, it was a team effort from beginning to end. Fueled by Bronuts and coffee, we set out to film our story.

When we first developed the video’s story line, we didn’t anticipate having any trouble finding snow in Winnipeg. We’ve had an unseasonably warm winter season to-date and we actually had to change our filming location due to the lack of snow on December 5th (definitely a first in my lifetime!).

It was a sunny day – fantastic for filming. By adding a little water to the snow we were able to craft the perfect snowballs. Finding volunteers to get hit by the snowballs was another story…

Speaking of stories, here are a few of the storyboards we created to keep us on track and make sure we knew which shots to take.

Storyboard 1
Storyboards 2
Storyboards 3
Storyboards 4

Finally, here are a few candid moments from the filming process.

Walking and filming
Filming the walking scene was harder than we thought

Sound effects
We even decided to record our own sound effects. This is “crunching snow footsteps”
Final scene explaining
Josh is explaining the emotion behind the final scene to Nataliya.