Marketing Website Privacy Notice

Thank you for visiting our website. Your privacy is important to us. This Privacy Notice explains how we collect, use, and protect your information when you visit our marketing website. Please note that the Privacy Policy applicable to use of the Re-TRAC™ Application and/or RecycleSearch™ services can be found at https://www.re-trac.com/terms-and-policies/privacy-policy/.

1. Information We Collect

When you visit our marketing website, we may collect certain information automatically, including:

- Your IP address

- Browser type and version

- Pages you visit and time spent on them

- Clicks, scrolls, and other interactions

- Information you choose to provide to us directly, such as your name, organization name, work email address, and work phone number (if you are submitting a request to watch a demo or book a meeting with our sales team).

This data is collected through third-party analytics and advertising tools described in Section 2.

2. Tools We Use

We use the following services to help us understand how visitors interact with our website and to improve our visitor experience and marketing efforts:

- Google Analytics: Tracks website usage and performance.

- Google Ads (AdWords): Helps us deliver targeted advertising.

- Microsoft Clarity: Provides heatmaps and session recordings to understand user behavior.

These tools may use cookies and similar technologies to collect data. Visitors to our website(s) receive notice of use of cookies and are asked for consent. You can learn more about how these services handle your data by visiting their respective privacy policies:

- Google Analytics Privacy Policy: - https://policies.google.com/privacy

- Google Ads Privacy & Terms: https://policies.google.com/technologies/ads

- Microsoft Clarity Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement

3. How We Use Your Information

We use the collected information to:

- Analyze website traffic and usage patterns

- Improve our website and user experience

- Optimize our marketing campaigns

- To respond to your inquiries

4. Your Choices and Rights

You can control or disable cookies through your browser settings. You may also opt out of data collection by:

- Using Google’s opt-out tool: https://tools.google.com/dlpage/gaoptout

- Adjusting your ad settings in your Google account: https://myadcenter.google.com/ or using the Google Analytics Opt-out Tool available at https://tools.google.com/dlpage/gaoptout?hl=en

- Managing your privacy settings with Microsoft: https://account.microsoft.com/privacy/

5. Sharing Your Information

We do not sell your personal information. However, we may share your information with third parties in the following circumstances:

- We share information with service providers who assist us in operating our website and conducting our business, such as Google Analytics, Google AdWords, and Microsoft Clarity.

- We may disclose your information if required by law or to protect our rights.

6. Security

We implement reasonable and commercially acceptable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee its absolute security.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any updates by posting the new Privacy Policy on our website. You are advised to review this Privacy Policy periodically for any changes. By continuing to access or use the website after updates become effective, you agree to be bound by the revised Privacy Policy.

8. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us by email at privacy@emergeknowledge.com or write to us at Emerge Knowledge, 401 – 250 McDermot Avenue, Winnipeg, Manitoba, Canada, R3B 0S5.