Brand Assets

Re-TRAC Logo

BRAND ASSETS

 

This page provides our guidelines for implementing the Re-TRAC™ primary brand and its sub-brand Re-TRAC Connect. Follow these guidelines to ensure the brand is accurately and consistently represented.

Re-TRAC

The following logos should work for most applications. 

Primary Logo

Re-TRAC Logo
retrac_wordmark_white.svg

Primary Logo

This is the main Re-TRAC logo.
Please use this version whenever possible.

Inverted Logo

This is our inverted logo.
Please only use this version for dark backgrounds.

Re-TRAC Connect

The following logos should work for most applications. 

Primary Logo

RTC-logo_thick_inverted
RTC-logo_thick_inverted

Primary Logo

This is the main Re-TRAC Connect logo.
Please use this version whenever possible.

Inverted Logo

This is our inverted logo.
Please only use this version for dark backgrounds.


Logomark

This is our logo without the words Re-TRAC Connect. Keep in mind that the primary Re-TRAC Connect logo should always be used first. However, in some situations such as when space is limited or when the logo has to be contained within a square or circle shape, you can use the logomark.

Connect Logomark
Connect White

Monotone Logos

Always try to use our primary logos whenever possible. Sometimes you can't control the background colour or you're printing in black & white; in those instances, you can use the monotone logos.

Re-TRAC_logo_final_monotone_charcoal
retrac_logo-01

Sizing, Spacing, and Placement

Our logo looks its best when it's not too small and when it has enough space to breathe. Follow these rules to make sure our logo always looks great.

Re-TRAC Logo Spacing

Minimum Space For Logos

Always include at least the minimum amount of negative space surrounding the logo. The minimum negative space is equal to half the height of the "R" in "Re-TRAC".

Re-TRAC Logomark Spacing

Minimum Space For Logomarks

The logomark must be surrounded by negative space equal to at least half of the arrow's height.


Best Practices

  • DON'T rotate or change logo orientation.
  • DON'T stretch, squish, skew, or cut-off any part of the logo.
  • DON'T change the typeface, the font size, or the font weight.
  • DON'T change the colours.
  • DON'T place logo over textures or patterns.
  • DON'T adjust the tracking or leading.
  • DON'T apply any kind of drop shadow.