BRAND ASSETS
This page provides our guidelines for implementing the Re-TRAC™ primary brand and its sub-brands Re-TRAC Connect™ and Re-TRAC Sightline™. Follow these guidelines to ensure the brand is accurately and consistently represented.
Re-TRAC
The following logos should work for most applications.
Primary Logo
Primary Logo
This is the main Re-TRAC logo.
Please use this version whenever possible.
Inverted Logo
This is our inverted logo.
Please only use this version for dark backgrounds.
Re-TRAC Connect
The following logos should work for most applications.
Primary Logo
Primary Logo
This is the main Re-TRAC Connect logo.
Please use this version whenever possible.
Inverted Logo
This is our inverted logo.
Please only use this version for dark backgrounds.
Logomark
This is our logo without the words Re-TRAC Connect. Keep in mind that the primary Re-TRAC Connect logo should always be used first. However, in some situations such as when space is limited or when the logo has to be contained within a square or circle shape, you can use the logomark.
Monotone Logos
Always try to use our primary logos whenever possible. Sometimes you can't control the background colour or you're printing in black & white; in those instances, you can use the monotone logos.
Re-TRAC Sightline
The following logos should work for most applications.
Primary Logo
Logomark
This is our logo without the words Re-TRAC Sightline. Keep in mind that the primary Re-TRAC Sightline logo should always be used first. However, in some situations such as when space is limited or when the logo has to be contained within a square or circle shape, you can use the logomark.
Monotone Logos
Always try to use our primary logos whenever possible. Sometimes you can't control the background colour or you're printing in black & white; in those instances, you can use the monotone logos.
Sizing, Spacing, and Placement
Our logo looks its best when it's not too small and when it has enough space to breathe. Follow these rules to make sure our logo always looks great.
Minimum Space For Logos
Always include at least the minimum amount of negative space surrounding the logo. The minimum negative space is equal to half the height of the "R" in "Re-TRAC".
Minimum Space For Logomarks
The logomark must be surrounded by negative space equal to at least half of the arrow's height.
Best Practices
- DON'T rotate or change logo orientation.
- DON'T stretch, squish, skew, or cut-off any part of the logo.
- DON'T change the typeface, the font size, or the font weight.
- DON'T change the colours.
- DON'T place logo over textures or patterns.
- DON'T adjust the tracking or leading.
- DON'T apply any kind of drop shadow.